The University of Bucharest launched on September 5th, 2012, a humanitarian campaign for one of our beloved professors and prestigious member of the international academia, Ms. Adela Rogojinaru, Associate Professor at The Faculty of Letters.
Our dear professor has been diagnosed with melanoma or multiple metastatic skin cancer, a disease that can be treated by aggressive intervention with Zelboraf chemotherapy. Due to high costs (hospitalization and treatment), Ms. Adela Rogojinaru was transported to Romania and started treatment on September 10th, 2012. As a result of our movement, purchasing Zelboraf and paying for some of the hospitalization were possible. Under treatment with Zelboraf, condition of Ms. Adela Rogojinaru improved significantly, as confirmed by the attending physician: “The patient shows an obvious clinical response to treatment with Zelboraf" (Dr. Florin Băcanu). Zelboraf treatment will continue for at least 6 months. After that, doctors recommend increasing the antitumor immune response by starting a treatment with Yervoy (ipilimumab).
The positive reaction coming from teachers, students, alumni, colleagues and friends of Ms. Adela Rogojinaru, as well as from representatives of businesses and companies resulted in impressive donations: the amount donated until November 7th, 2012 extents to 82,577 Euro. The humanitarian campaign “We save a professor, we save generations!”, initiated by the University of Bucharest for Ms. Adela Rogojinaru, continues with the help of the general public, academia members, industry specialists, business persons or students.
Our special acknowledgments and profound gratitude go to: ASOCIAŢIA NOCTILUCENT, BANCA TRANSILVANIA (Agenţia Universitate), BRITISH AMERICAN TOBACCO, DC COMMUNICATION S.R.L., ECHIPA DE PR, EUPRERA (European Public Relations Education and Research Association), colectivul profesoral de la Facultatea de Comunicare şi Relaţii Publice, SNSPA, FARMEXIM S.A, FUNDAŢIA ART PRODUCTION (JTI ROMÂNIA), FUNDAŢIA CARITAS GRECO-CATOLIC, FUNDAȚIA THE GROUP, FUNDAȚIA INES, SC SCO GENERAL SERVICES, GERMANOS TELECOM ROMÂNIA S.A., MANOO ATELIER SRL-D, MORE MARKETING SOLUTIONS SRL, NUTRIVITA S.R.L, OPTIMCORE CONSULTING, PATRIARHIA ROMÂNĂ FILANTROPIA, PRIMATEHNIC SERVICE S.R.L., PRISTOP D. O. O., SC PROTMED IMPEX SRL, RINYA CONSULTING TRAINING SRL,SC SCO GENERAL SERVICES,SENSIBLU, SYNERGY COMMUNICATIONS SRL, TUDOR TEHNICA MEDICA RO BUCURESTI, UNITED MEDIA CORPORATION.
Partners: Federația Asociațiilor Bolnavilor de Cancer din România, Team Work Association, Samdam Solutions S.R.L.
During the past two months, we appreciated your solidarity expressed through messages, but mainly through concrete actions that led to incredible results. This could not have occurred without believing that saving a teacher means saving several generations of young aspiring professionals. Ms. Adela Rogojinaru was the glue that unified our thoughts and actions. We owe it to her. That is why we ought to define our further efforts so that in the end we can say that we have all been part of the campaign "We save a professor, we save generations!".
This represents only the beginning of a great collective achievement and we all should have in mind the words of Ms. Adela Rogojinaru:
“My dear friends from the PR industry and business environment, who cherish one’s life more than material goods,
my dear friends from all over the world, who generously offered your moral and financial support and who expressed faith regarding the improvement of my condition,
my dear students and alumni from whom I receive kindhearted and encouraging messages every day, with whom I’ve always talked about altruism without ever knowing the extraordinary power that it could generate, as proven in my case by and through your collective efforts,
my dear colleagues, who kindly gathered and dedicated your time to helping me and who make me believe that, one day, I will regain my strength and come back to university,
I thank you all from my heart for being here for me and for helping me surpass these difficult moments.” Adela Rogojinaru.
We call on the entire academia, PR experts, the business environment, her former students, as well as all who can assist with any financial contribution in order to provide the chemotherapy treatment, which has a good chance of success, taking into consideration the evolution of this case.
LEI ACCOUNT: RO19INGB0000999903185855
EURO ACCOUNT: RO12INGB0000999903185496
USD ACCOUNT: RO96INGB0000999900893814
Payment Order (the same accounts plus the following information):
Account Holder: Lucia Astratinei, Ms. Rogojinaru’s niece
SWIFT COD: INGBROBU, opened at ING BANK N.V. Amsterdam – Bucureşti Branch, Bd. Iancu de Hunedoara, no. 48, Sector 1, 011745, București, România.
For those of you who want to directly donate, there is a raising fund point at The Faculty of Letters. Donations can be made every day from 9:00 to 4:00 p.m. at the Faculty of Letters, Department ID (Str. Edgar Quinet, no. 5-7, left wing). Please contact Izabela Nidelea, Secretary for the Department of Communication Sciences, Faculty of Letters, +40 021-31 46 177.
Starting September 19th, the pay pal system is active. Access the www.media.unibuc.ro and, on the website homepage, on the right part, you will find a pay pal icon where you can click and make your contribution.
Moreover, organizations, companies and firms are able to make donations at The Federation of Cancer Associations (fiscal code registration: 23728748) in the bank account IBAN- RO76FNNB001802247025RO05, at Credit Europe Bank, 1 Mai Bucharest filial, telephone/ fax: 0040212530591. The Federation of Cancer Associations is represented by its president, Mr. Cezar IRIMIA.
For more information, visit www.media.unibuc.ro, section Campanii or the Facebook page: https://www.facebook.com/CampanieUmanitaraPentruAdelaRogojinaru.
Adela Rogojinaru has a Ph.D. in Philology. Currently she is Associate Professor at the Faculty of Letters, University of Bucharest, and Head of Communication Science Department. Besides an impressive teaching experience of over 25 years, Adela Rogojinaru has expertise in managing EU educational programmes, international experience in public relations and organizational communication, and she is also the author and coordinator of a series of specialized volumes.
Adela Rogojinaru is the executive director of the EUPRERA Board (European Public Relations Education and Research Association), president of the Strategic and Organizational Communication section of ECRE (European Communication Research and Education Association), member of the Honour Jury of ARRP (Romanian Association of Public Relations Professionals), member of the ICA (International Communication Association), and member of IAMCR (International Association for Media and Communication Research).
Adela Rogojinaru’s professional portfolio includes significant contributions to the educational policy reform. The youngest executive of the Institute of Education Sciences, she is the author of visionary initiatives to modernize Romanian educational system, by updating to European and international standards. The success of the European Union Phare VET program in Romania is mostly due to her sustained activity.